The Engineering Brand Monitor 2021, parents and students report, published April 2022, aims to understand perceptions and understanding around engineering, as well as aspirations and intentions to pursue engineering as a career, and how parents and teachers can influence these aspirations.
Here, the Engineering Brand Monitor sets out to understand what young people know about engineering careers and how they perceive them. This includes their knowledge about what engineers can do in their jobs, the image they have of engineering, their perception that being an engineer ‘fits’ well with who they are and their interest in a career in engineering.
Our analysis also suggests knowledge of what an engineer does and how you become an engineer as well as perceptions and interest in the profession varies by not only by gender, but also socioeconomic background, ethnicity and region. The report found:
For the first time, parents were asked to answer questions about their perceptions of engineering, professional backgrounds, and how much they engage in careers activities with their child, before handing the survey over to their child to complete. This means that responses from parents and young people to the EBM can be linked and the association between responses from each examined.
Download the Engineering Brand Monitor 2021, parents and students report
Download the Engineering Brand Monitor 2021, students data tables
Previous Engineering Brand Monitor reports remain available in our research archive.
Published in September 2022, this briefing looks the opinions of young people, their parents and teachers using data from the Engineering Brand Monitor.
Our findings include:
Find out more and download the briefing.
Levelling up engineering skills: widening opportunities for young people, published in January 2022, provides an overview of young people’s and their parents’ knowledge and perceptions of the different routes into engineering careers, drawing on regional insights from EngineeringUK’s latest Engineering Brand Monitor.
Our analysis reveals:
Find out more and download the briefing
During the pandemic, in summer 2020, we surveyed young people (aged 11 to 19). Our Young people and Covid-19 briefing, published in August 2020, presents the findings, which included:
We made recommendations to support young people, including ensuring they have access to education, training, jobs and work placements in STEM.
Find out more and download the briefing